Big Idea - Appalachian Trail

I believe great ideas are those come from solid observation and the understanding of human insights. The simplicity often makes the biggest impact.

Trade Show Survival Kit

Aspirin, Listerine, Energy bars, sanitizer, notebooks ...we've covered all you need for networking with potential business partners and most importantly, surviving a trade show, which could be a pain in the ass for merchandisers. Why? Because Felix is your friend! So, how about visiting our suite at the hotel nearby to charge your phone and yourself?

Infographics

I enjoy using infographics to expain concepts that sometimes are difficult for people to understand, and making data and insight sexy.

Storyboard - Your Friend Felix.

Storyboarding makes an idea alive. This was created for Felix IMC campaign, targeting young parents. For Campaign details, please click here.

Fortune Cookie Inspiration

Storyboard - Zappos