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Sheng Fen Chien's
Portfolio
Goal and Objective
Key Insights
Target Market
Creative Brief
The Big Idea
Campaign overview
TVC-Story board
TVC2
OOH- Kito Booth
Smart phone app
Website
Case: Mattel. Inc
Challenge: Rejuvenate the Game & Puzzle division of Mattel.
Strategy: To remind people to play traditional board games while more and more board games are going digital.
Big Idea: Every adult has an inner kid.
Case: Felix
Challenge: How to approach B2B clients with limited brand awareness and fierce competiton in the category.
Strategy: Developed a six-month B2B and B2C campaign. Approaching more retailers by leveraging the momentum created in the B2C strategy and trade show marketing.
Big Idea: Personafied the Felix brand and delivered the message of "Freind for Your Tech" in both B2C and B2B strategies.
B2B Trade Show Servival Kit >>
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